Marketing Manager

Reports to: Head of Marketing
Positions Supervised: NIL

Job Description

The Marketing Manager, who reports to the Head of Marketing, will be responsible for the following:

  • Oversee implementation of the integrated marketing strategy - including campaigns, events, digital marketing, and PR
  • Work closely with product management team to define and prioritise marketing materials and programs.
  • Co-ordinate integrated marketing campaigns (online, print, lead generation, etc.) with sales activities.
  • Prioritise and create all marketing assets (digital and offline, B2B and B2C) in line with marketing plans.
  • Plan and implement short term tactical campaigns to drive top of the funnel activities.
  • Work closely with the business development team to establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Monitor and report on effectiveness of marketing communications and activities.
  • Work closely with creative/digital/media agencies and assist with new product launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and results.

Job Requirements

The candidate should have 2-3 years of digital marketing experience, specifically in the areas of :

  1. Demand generation through inbound marketing (SEO, Email marketing)
  2. Content marketing to drive awareness through to lead nurturing
  3. Integration of organic, paid and social media through campaigns and potentially through an ‘Always-on’ strategy

Current or previous digital marketing expertise in a B2B environment will be an advantage.

The candidate should:

  • Develop consumer journey(s) through a digital eco-system that aims to maximise reach in order to drive new qualified leads to a developed nurturing programme (this includes blog posts, whitepapers, ebooks, reports, webinars, infographics, testimonials, etc).
  • Develop, prioritise and optimise a rich content/editorial calendar that powers the digital eco-systems and lead nurturing programmes
  • Work with digital media agency to develop a pay-per-click and cost-per-acquisition demand generation strategy to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels to improve quality of leads.
  • Establish closed-loop analytics with sales to understand how our inbound, email and paid marketing activities turn into customers, and continually refine our process to convert customers.
  • Work with creative or digital agency to create and produce various types of downloadable or shareable content to expand our company’s digital footprint, awareness, subscribers, and leads. These could include product content (e.g. product videos, website copy, blog posts); collaboration with key company executives and trainers to craft and pitch press releases and thought leadership pieces.
  • Work with digital or PR agency to build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram and additional channels that may be deemed relevant.
  • Together with the media and PR agency to distribute content that educates and entertains our audience and supports overall marketing goals.
  • Establish an ‘always on’ strategy that optimises content for search engines, and optimise data on target audience profiles to drive evergreen lead generation and nurturing.

To submit your resume, send us an email at


ROHEI is a learning and consulting company which helps organisations build a culture of trust where people and results are honoured, and develop trusted and relationally competent leaders. We also help our clients navigate the people aspect of their change journeys.

We are privileged to have won the Top Employer Brand (Training Provider) by Influential Brands 2018, and to be recognised by Great Place to Work Institute as one of Singapore’s and Asia’s Best Workplaces since 2015. 

A team of over 60, we are a diverse family with a singular goal and passion: to inspire hope, joy, courage and purpose in the global workforce.